Selling
Digital products that sell on Instagram, with price examples
Ten digital products I see working for business owners, with price ranges, the work involved and who each one suits.
The question I hear most from business owners who want to sell a digital product is not about the technology. It is: what should I make?
That is often where they get stuck. You know you have useful knowledge, but what form should it take? What can you charge, and where do you begin? Here are ten digital products I see working for business owners, with a price range, the work involved and who each one suits. At the end, I show you how to sell your first one from your link page.
What makes a digital product sell well
Before I give the list: the shape matters less than you think. What does count is whether your product solves one concrete problem that your audience recognizes.
“Photography course” is selling poorly. “The fourteen settings I use for indoor family photos” sells well, because someone knows immediately whether they need it. The more specific your promise, the easier the decision.
The second thing that matters is immediate delivery. Someone might buy from their phone on the bus after seeing a reel. If the file arrives in their inbox a minute later, the experience feels seamless.
Ten product types, with example prices
The prices below are what I see working in the Dutch market for an entrepreneur with a small audience. They include VAT, because that is what your customer pays.
1. The checklist or worksheet, free up to €9
One or two pages that help someone through a step. Often free, as a giveaway to build your list. If you sell it, keep it under ten euros. Work to make: an afternoon.
2. The Template Bundle, €19 to €49
Ready-made files that save someone time: photo presets, a content calendar in Excel, social posts in Canva, an accounting template. This is the form with the highest chance of a first sale, because the value is visible. Work: two days if you already use them.
3. The e-book or guide, €19 to €39
Thirty to eighty pages on one subject. Good if your audience likes to read and asks for an explanation of your topic. Only ask for more than €39 if it includes templates or recordings. Work: one to two weeks.
4. The recording of a workshop, €29 to €79
You give a live workshop of one and a half hours, record it and then sell the recording. So you make it once and sell it twice. Work: the workshop you were already giving.
5. The mini course, €47 to €97
Four to six short lessons that together produce one result. This is the first place where a learning environment becomes meaningful, so that someone can see their progress and know where they were. Work: two to three weeks.
6. The full course, €197 to €497
A course brings lessons, video, workbooks and sometimes a conversation. That is often where the larger sale sits when you sell knowledge. Start with something smaller and build towards it. Read how in online courses.
7. A subscription for new files, €9 to €19 per month
New presets, templates or assignments every month. Attractive because of the fixed income and it requires monthly work, so only start here if your audience trusts you.
8. The audio course or listening guide, €19 to €47
Recordings that someone listens to in the car or while walking. Little production work and it suits topics where thinking is more important than looking.
9. A spreadsheet or calculator, €19 to €79
A file that does a calculation for someone: an hourly rate, a feeding schedule, a budget, a price structure. People like to pay for something that calculates instead of explains. Work: one week.
10. The license for your work, €29 to €199
Photographers, illustrators and musicians sell the right to use their work. One file, sold several times, with the conditions included.
An example calculation for your first month
Suppose you sell a € 29 bundle and four reels bring a hundred visitors a month to your link page. If one in ten buys, that is ten orders and € 290 in revenue.
On Free, Findori charges 5% of € 290, which is € 14.50. Mollie charges its own transaction fees. On Growth at € 10 per month, the Findori fee on digital products is 0%, so € 290 remains before Mollie fees. Growth pays for itself at around € 200 in monthly sales.
This example is compiled from what I saw with several customers and the numbers have been rounded. Enter your own visitors and price.
How to sell the first one
- Choose one problem from your audience that you can solve in an afternoon.
- Create the file and give it a name that contains the result.
- Put it on your link page with a price, a short explanation and three points about what’s inside.
- Link your Mollie account so that someone can pay with iDEAL and receive the file immediately.
- Create three reels that each give away one piece of your product and refer to your bio.
- After two weeks, look at visitors and orders and adjust your price or your promise.
Read more about the setup in Sell digital products via Instagram. Create your link page for free and put your first product on it.
Frequently asked questions
Do I have to charge VAT on a digital product?
If you, as an entrepreneur, sell to a Dutch consumer, you will be charged VAT. When selling to consumers in other EU countries, their own rules and thresholds apply. Put the price including VAT on your page and let your accountant set up your administration.
What is a good price for my first product?
Between €19 and €29. Low enough that someone doesn’t think twice and high enough that you know whether people really want to pay. Giving away for free doesn’t tell you the latter.
How do I prevent my file from circulating?
No one can prevent it completely. What helps: deliver via a link attached to the order instead of a public address, plus your name on file. At Findori Links, delivery is via the order.
How many followers do I need for this to make sense?
You can start with a few hundred followers. See the calculation in how many followers you need to earn money on Instagram.
Can I sell one product on multiple channels?
Yes. That’s exactly why one link page is useful. The same address is in your bio on Instagram, TikTok and LinkedIn and with campaign links you can see what it yielded per channel.