Selling
Five reasons your bio link brings in no sign-ups or sales
People click your bio link, yet nothing happens. These are five common causes and the practical changes that address them.
Last month a business owner showed me her numbers: two hundred clicks on her bio link and no sign-ups. She thought her offer was the problem. The offer was fine. The route to it was not.
I see that often. The clicks come in, the result does not, and the business owner looks at the offer, the price or the algorithm. Often the problem sits in the few seconds between tapping the link and seeing the page. Here are the five causes I encounter most, in the order I would tackle them, with a concrete change for each.
First this: what happens between click and customer
Someone watches your reel, taps your profile and opens your bio link. You have only a few seconds to show them what they came for. If the page does not match the post, they return to the feed.
Everything below is about those three seconds and what needs to happen next.
1. The link goes to your homepage
Your post was about your new workshop. Your follower clicks and sees your homepage with a menu, a welcome text and a photo of your office. The workshop is three clicks away. On a phone that’s two clicks too many.
A homepage introduces your whole business. Someone arriving from a post already has a specific interest and expects to find that subject again.
What you change: Put after your link link page where at the top it says what your last post was about. If your post changes, the top button will change accordingly. The link in your bio remains the same.
2. There are ten buttons that look equally important
Website, newsletter, podcast, shop, agenda, LinkedIn, YouTube, Spotify. Your follower sees a menu without a recommendation and chooses nothing. That’s not laziness; it’s how people work on a phone. Choosing takes energy and that energy is not there.
What you change: Put Prioritize one thing and downsize the rest. You can leave everything as long as it is clear what you want someone to do. One large button with explanation at the top, the rest below in a calmer form. At Findori Links you choose a featured link with image and text.
3. Registering or purchasing is done somewhere else
Your link page points to a form on your website. That form sends a confirmation email. That email refers to a download. With each step a part is unhooked. After three steps, half is gone.
The same goes for sales. A button to your online shop, a product page there, then a shopping cart, then create an account. Your follower wanted to buy one thing and gets an afternoon’s work.
What you change: Put lets visitors sign up or buy on the page itself. In Findori Links, the form or purchase button sits on your link page. Mollie handles the payment, and the buyer receives the file or course access link afterwards. This is how selling from your link page works.
4. You ask too much for too little
“Sign up for my newsletter” is not a promise. Nobody wants a newsletter; people want what’s in it. “Get the checklist I used to find my first ten customers” is a promise. It says what you get and why it is worth it.
The opposite also happens: a good promise with a form of eight fields. Name, surname, company, telephone, position, how did you find us. Someone is eliminated with every field.
What you change: Put say specifically what someone gets and only ask for an email address. You can ask the rest later, when there is trust. This is how you put a sign-up form on your link page.
5. You measure clicks instead of results
This is the quiet cause that lets the other four go unnoticed. You see clicks and assume things are working. Two hundred clicks feel like success. No sign-ups feel like bad luck.
When you can see sign-ups and orders by post, you know what to make more of and which page to change. I built Findori Links so you can see the whole journey through to revenue : from views and clicks to sign-ups, orders and money earned.
What you change: Put check sign-ups and orders by post once a week instead of watching only clicks and likes. Make more of what brings results and less of what draws attention without action.
How she made the path shorter
In what order you tackle this
- Put a link page behind your bio and put what your last post was about at the top.
- Choose one thing to take priority and shrink the rest.
- Let visitors sign up or buy on the page itself.
- Rewrite your promise and delete any field you don’t need now.
- After a month, look at sign-ups and orders by post, not only clicks.
The first three steps will take you an afternoon. Create your link page for free, put one thing at the top and look at your numbers after a month.
Frequently asked questions
What percentage of clicks should become a sign-up?
This varies per offer and per audience, so I will not give a fixed number. What I do see: as soon as the promise is concrete and the form is on the page itself, the percentage increases many times over for most entrepreneurs. Measure your own starting point and improve from there.
Is a link page better than a link to my website?
For the link in your bio, yes. Your website is for people who are looking for you, your link page is for people who just saw a post from you. The second group wants one thing and that should be at the top.
Does this also work for TikTok and LinkedIn?
Yes. There too you have one link in your profile and everything comes from there. With campaign links you can even see the results per channel.
How much does it cost to set this up?
Nothing to start with. With the Findori Links Free plan you have a link page, a form and a digital product. Explore the plans if you want more.