Link in bio

What should you put behind the link in your bio?

The link in bio is the clickable link in your Instagram or TikTok profile. Many business owners put their website there. Followers click because they want to continue with what you just showed them, so put that at the top.

Sound familiar?

Your post does its job, but the link misses the moment.

After clicking from your profile, followers find a menu of unexplained buttons and have to work out which one relates to your post.

What Findori Links changes

Answer the reason someone clicked first.

Put your current offer first, explain who featured links are for and let people sign up or buy on the same page.

  • A fast mobile page
  • Featured links with useful explanations
  • Appointments, forms and downloads
  • Digital products directly on your page
  • Social channels and relevant content
  • Results by link and action
Example link page behind a bio link

What this means for you and your visitors

Your bio becomes a place where followers can become customers.

As a coach, trainer, adviser, writer or creator, you can use the same link for several goals: sign-up, enquiry and product side by side.

“This is what I was looking for”

The page follows naturally from the post or campaign that sparked their interest.

“I can do this now”

They can sign up, download or buy on the same page.

“This is where my result came from”

You see which post or campaign brought the result and where to spend your next hour.

Frequently asked questions

Questions about the link in bio

What does link in bio mean?

The link in bio is the clickable link in an Instagram, TikTok or other social profile. Since posts do not always allow clickable links, creators direct people to their profile and that one link.

Where can I find the link in bio on Instagram?

Tap the name or profile picture above a post to open the profile. The link appears below the name and short description, above the photos.

What should a business put behind its bio link?

Many business owners send people to their homepage. A link page can work better: put the subject of your latest post first, then your sign-up form, products and other channels below.

Can I add more than one link to my bio?

Instagram allows five separate links. A link page gives you one permanent address in your bio, while you choose what appears first today.

How do I create a link-in-bio page?

Create a free Findori Links account, choose a starting layout, add your links and branding, then publish. Put the resulting address in your profile.

Your next post could bring in a result.

Create your free account, put your main offer first and add the link to your profile. No payment details needed.

Create your free link page

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