Four clicks. Four different intentions.

Start with what your follower wants to do after that one post.

Four situations in which a profile click needs a different next step. These examples reflect the work of creators and business owners so you can recognise your own situation.

1

The coach who wants more conversations

A LinkedIn post speaks to a business owner with just the right problem. After the click, they see the free workbook and one invitation to talk.

The route: the post leads through the workbook and sign-up to a conversation. How forms and sign-ups work.

2

The podcaster building an audience of their own

After an episode, listeners find the new season, newsletter and paid bonus episode in a useful order.

The route: the episode leads to listening, signing up and an additional product. How to get sign-ups from social media.

4

The team that always works in the right brand

The editor works under the right brand, the client comments on the actual page and publication waits for approval.

The route: building, discussing, approving and publishing happen in one place. How to work with multiple brands and colleagues.

One permanent profile page and another for a temporary promotion.

Keep a permanent profile page for visitors who want to explore. Create a temporary page for someone arriving through a specific post, launch or invitation.

Why I built Findori Links

Example of permanent, temporary and campaign pages in Findori Links

What should your follower be able to do after that one post?

Create your free account and put exactly that at the top of your page.

Create your free link page

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